{"title":"Home page","description":null,"products":[{"product_id":"hoodborn-hoodie","title":"HoodBorn Hoodie","description":"\u003cp\u003eBuilt Different. \u003c\/p\u003e\n\u003cp\u003eThe HoodBorn Hoodie isn't made for everyone - it's made for those who came from nothing and built something. \u003c\/p\u003e\n\u003cp\u003eDesigned with a heavyweight premium feel and a bold back graphic, this piece speaks before you do. Every detail represents pressure, hunger, and resilience. \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHoodBorn is for those who turn setbacks into stepping stones. Every stitch is a reminder: pressure creates diamonds.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003eBorn in the streets, designed for the unstoppable—those who carve their own future, one bold step at a time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThis isn't fast fashion. This is identity. \u003c\/p\u003e\n\u003cp\u003eWear it with purpose. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails:\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHeavyweight premium fabric \u003c\/li\u003e\n\u003cli\u003eRelaxed street fit \u003c\/li\u003e\n\u003cli\u003eSignature \"Hood Born\" back print \u003c\/li\u003e\n\u003cli\u003eDurable, everyday wear \u003c\/li\u003e\n\u003cli\u003eLimited availability \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWashing instructions:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMachine wash\u003c\/strong\u003e - Wash at or below 30 degrees (86F) \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInside out\u003c\/strong\u003e - Wash inside out to protect the surface and keep the brushed fleece soft.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDetergent\u003c\/strong\u003e - Use a mild detergent.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAvoid bleach - \u003c\/strong\u003eDo not use bleach as it will damage the fabric.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDrying \u0026amp; ironing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTumble dry - \u003c\/strong\u003eUse low heat only.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAir dry - \u003c\/strong\u003eAir drying is recommended to prevent shrinking and maintain the shape of the 440gsm fabric. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIroning -\u003c\/strong\u003e Use a low heat setting if ironing is necessary.\u003cspan style=\"font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eKey details.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eFabric - \u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e70% ringspun cotton, 30% recycled polyester.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cstrong\u003eCare - \u003c\/strong\u003eDO NOT DRY CLEAN.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cstrong\u003eTip - \u003c\/strong\u003eWash with similar colours to avoid colour bleeding. \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HoodBorn LTD","offers":[{"title":"XS \/ Left Sleeve","offer_id":53841010295111,"sku":null,"price":120.0,"currency_code":"GBP","in_stock":true},{"title":"XS \/ Right Sleeve","offer_id":53857300676935,"sku":null,"price":120.0,"currency_code":"GBP","in_stock":true},{"title":"XS \/ Middle Pocket","offer_id":53857300742471,"sku":null,"price":120.0,"currency_code":"GBP","in_stock":true},{"title":"S \/ Left Sleeve","offer_id":53841010327879,"sku":null,"price":120.0,"currency_code":"GBP","in_stock":true},{"title":"S \/ Right Sleeve","offer_id":53857300775239,"sku":null,"price":120.0,"currency_code":"GBP","in_stock":true},{"title":"S \/ Middle Pocket","offer_id":53857300840775,"sku":null,"price":120.0,"currency_code":"GBP","in_stock":true},{"title":"M \/ Left Sleeve","offer_id":53841010360647,"sku":null,"price":120.0,"currency_code":"GBP","in_stock":true},{"title":"M \/ Right Sleeve","offer_id":53857300873543,"sku":null,"price":120.0,"currency_code":"GBP","in_stock":true},{"title":"M \/ Middle Pocket","offer_id":53857300939079,"sku":null,"price":120.0,"currency_code":"GBP","in_stock":true},{"title":"L \/ Left Sleeve","offer_id":53841010393415,"sku":null,"price":120.0,"currency_code":"GBP","in_stock":true},{"title":"L \/ Right Sleeve","offer_id":53857300971847,"sku":null,"price":120.0,"currency_code":"GBP","in_stock":true},{"title":"L \/ Middle Pocket","offer_id":53857301037383,"sku":null,"price":120.0,"currency_code":"GBP","in_stock":true},{"title":"XL \/ Left Sleeve","offer_id":53841010426183,"sku":null,"price":120.0,"currency_code":"GBP","in_stock":true},{"title":"XL \/ Right Sleeve","offer_id":53857301070151,"sku":null,"price":120.0,"currency_code":"GBP","in_stock":true},{"title":"XL \/ Middle Pocket","offer_id":53857301135687,"sku":null,"price":120.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/3540\/1031\/files\/03C15DF3-1292-4941-B5D4-CF12ABBFCA3F.jpg?v=1778399447"}],"url":"https:\/\/hoodborn247.co.uk\/collections\/frontpage.oembed","provider":"HoodBorn LTD","version":"1.0","type":"link"}